The SECURE Canvas provides a visual representation of the critical elements of a startup's business model. It helps to understand the interrelated parts of a business model, such as the business idea and opportunities, competencies, and partners. These elements interact with each other, with the business idea and opportunities being supported by internal competencies and external partners. The canvas also reveals market conditions in terms of competition and industry. The SECURE Canvas is primarily targeted towards beginners and new entrepreneurs. It serves as a basic assessment tool for business models by educators and an additional tool to aid decision-making for investors.