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Further Reading
Abrams, R. (2003) The successful business plan: secrets and strategies (4th Ed.) Palo Alto, CA: The Planning Shop.

Abu Bakar, L. S. and Zainol, F. A. (2015) Vision, innovation, pro-activeness, risk-taking and SMEs performance: A proposed hypothetical relationship in Nigeria. International Journal of Academic Research in Economics and Management Sciences, 4 (1), 45-53.
Adelman, P. and Marks, A.  (2007) Entrepreneurial Finance: Finance for Small Business, 5th Edn, NY: Prentice Hall
Arend, R.J. and Wisner, J. D. (2005) Small business and supply chain management: is there a fit. Journal of Business Venturing, 20 (3), 403-436.
Ashley, C. and Tuten, T. (2015) Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement. Psychology and Marketing, 32 (1), 15-27.
Atherton, A. (2012) Cases of start-up financing. An analysis of new venture capitalisation structures and patterns, International Journal of Entrepreneurial Behaviour& Research, 18(1): 28-47.
Bernrolder, F. (2002) Factors in SWOT analysis applied in small to medium and large software enterprises. European Management Journal, 20 (5), 562-573.
Bonney, L. F. Williams, B. C. (2009) From products to solutions: the role of salesperson opportunity recognition. European Journal of Marketing, 43 (7/8), 1032-1052.
Burk J, and Lehmann R.  (2006) Financing Your Small Business, 4th Edn, FL: Sphinx Publishing. 
Campbell, P. (2004) Never run out of cash. The 10 Cash Flow Rules You Can't Afford. NY: Grow and Succeed Publishing.
Chin, T.A. Hamid, A.B. Rasli, A. and Baharun, R. (2012) Adoption of Supply chain in SMEs. Social and Behavioural Sciences,   65, 614 – 619.
Combs, J. Liu, Y. Hall, A. and Ketchen, D. (2006) How much do high‐performance work practices matter? A meta‐analysis of their effects on organizational performance. Personnel Psychology, 59: 501-528.
Culp, C. L. (2011) The risk management process: Business strategy and tactics. New York: John Wiley & Sons, Inc.
Davison, A. Bulmer, S. and Eagle, L. (2005) Integrated marketing communication in small businesses. Discussion Paper. Massey University, College of Business Department of Commerce, Massey New Zealand. Available from: http://eprints.uwe.ac.uk/15188
De Araujo, R. J. and Da Costa, P. R. (2005) Operations Strategy and Cost Management. Journal of Information Systems and Technology (online) 2 (3).
Dhochak, M. and Sharma, A.K. (2016) Identification and prioritization of factors affecting venture capitalists' investment decision-making process. Journal of Small Business and Enterprise Development, 23(4), 964-983.
El-Annan, S. H. (2013) Innovation, Proactive, and Vision are three Integrated Dimensions between Leadership and Entrepreneurship. European Journal of Business and Social Sciences, 1(12), 148-163.
Ensley, D. M. Pearson, A.W. and Amason, A.C. (2002) Understanding the dynamics of new venture top management teams: cohesion, conflict, and new venture performance. Journal of Business Venturing, 17 (4), 365-386.
Fahey, L. and Randall, R. M. (2000) The portable MBA in strategy (2nd Ed.) Hoboken, NJ: John Wiley & Sons.
Fourati, H., Affes, H. (2013) The capital structure of business start-up: Is there a pecking order theory or a reversed pecking order? – Evidence from the panel study of entrepreneurial dynamics, Technology and Investment, 4: 244-254.
Gavino, M. C. Wayne, S. J. and Erdogan, B. (2012) Discretionary and transactional human resource practices and employee outcomes: The role of perceived organizational support. Human Resource Management, 51, 665-686.
Geroski, P.A. Mata, J. and Portugal, P. (2010) Founding conditions and the survival of new firms. Strategic Management Journal, 31, 510-529.
Gimmon, E. and Levie, J. (2010) Founder’s human capital, external investment, and the survival of new high-technology ventures. Research Policy, 39, 1214-1226.
Griffith, E. (2014) Why start-ups fail, according to their founders, https://Fortune.com   September, accessed 10th June 018.
Grimpe, C. and Sofka, W. (2009) Search patterns and absorptive capacity: low-and high-technology sectors in European countries”, Research Policy, 38 (3), 495-506.
Grunert, J. and Lorden, N. (2011) Soft information matters in SME Lending, RMS Insight, Rotterdam School of Management, Erasmus University.
Ho, H. Jeong, B. and Lee, B. G. (2016) Conceptual Framework for Start-up Enterprise Evaluation: Value of the Trust and Soft Information. Papers presented at Asia Pacific World Congress on Computer Science and Engineering, Fiji.
Huarng, K. H. (2013) A two-tier business model and its realization for entrepreneurship. Journal of Business Research, 66 (10), 2102-2105.
Human, S. E. Clark, T. Baucus, M. S. and Eustis, A. C. (2004) Idea or prime opportunity? A framework for evaluating business ideas for new and small business ventures. Journal of Small Business Strategy, 15(1), 61-79.
Janney, J. J. and Dess, G. G. (2006) The risk concept for entrepreneurs reconsidered: New challenges to the conventional wisdom. Journal of Business Venturing, 21(3), 385-400.
Jayawarna, D. Jones, O. Lam, W. and Phua, S. (2014) The performance of entrepreneurial ventures. Journal of Small Business and Enterprise Development, 21(4), 565-587.
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Kapil, R. Tuli, Ajay, K. Kohli, and Sundar, Bharadwaj, G. (2007) Rethinking Customer Solutions: From Product Bundles to Relational Processes. Journal of Marketing: July 2007, Vol. 71, No. 3, pp. 1-17.
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Kuratko, D. F. and Hodgetts, R. M. (2003) Entrepreneurship: Theory, Process & Practice (6th Ed.). Southwestern College Publishers.
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Perrini, F. Vurro, C. and Costanzo, L. A. (2010) A process-based view of social entrepreneurship: From opportunity identification to scaling-up social change in the case of San Patrignano. Entrepreneurship and Regional Development, 22 (6), 515-534.
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